MMP Curriculum

mmp@malone.edu
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The following three management concentrations are available: Organizational Management (available ground and online), Project Management (available ground and online), and Marketing Management (ground).

Organizational Management
Organizational Management coursework emphasizes dealing effectively with people, problem solving, management theory and motivation, critical and creative thinking, and ethics. Financial management is included in the material.

Project Management
Project Management coursework provides the knowledge and skills necessary to manage technical teams and projects.
 
Marketing Management
Marketing Management coursework emphasizes the basic concepts of marketing, management's decision-making process of marketing, and provides an overview of electronic commerce.

Courses for Each Track
Organizational Management Concentration
(The Organizational Management track is available online in addition to being offered in Canton, Brecksville, New Philadelphia (Lauren Mfg.), Canfield, and Ashland, Ohio.) 
 
First Trimester 12 Credit Hours - 19 Weeks
MMP 201Group and Organizational Behavior-(3 cr.)
*MMP 304

Principles of Management & Leadership -(3 cr.)

*MMP 332Financial Management-(3 cr.)
*MMP 406Human Resource/Personnel Management-(3 cr.)
Independent Research Project-Introduction

Second Trimester 12 Credit Hours- 17 Weeks
MMP 305Research and Statistical Methods-(3 cr.)
MMP 203Business Communications-(3 cr.)
MMP 441Independent Research Project-Part I-(3 cr.)
MMP 407
Faith and World Views-(3 cr.)

Third Trimester 12 Credit Hours - 18 Weeks
MMP 308Management Control Systems-(3 cr.)
MMP 410Capstone in Liberal Arts-(4 cr.)
MMP 442Independent Research Project-Part II-(2 cr.)
MMP 409Personal Values and Business Ethics-(3 cr.)

Project Management Concentration
*Courses MMP303, MMP304, and MMP406 of the Organizational Track will be replaced by MMP403, MMP404, and MMP405 for the Project Management Track. All other courses will remain the same.

*MMP 403Technical Teams Satisfying Clients' Needs (TQM)-(3 cr.)
*MMP 404Project Management-(3 cr)
*MMP 405Corporate Strategy and Information Technology-(3 cr.)
 
Marketing Management Concentration
*Courses MMP303, MMP304, and MMP406 of the Organizational Track will be replaced by three marketing courses.  All other courses will remain the same.
 
*MMP 323Introduction to Marketing-(3 cr.)
*MMP 325Marketing Management-(3 cr.)
*MMP 327Managerial Perspective of Electronic Commerce-(3 cr.)
      
Course Descriptions for Courses of all Ground Tracks of the Management Program
MMP courses listed below are only open to students registered in the MMP program.  Course descriptions for MMP Online courses are available at the MMP Oline web pages. 

MMP 201 Group and Organizational Behavior (3 cr.)
A study of group behavior and how group functioning affects organizational effectiveness. Emphasis is placed on group decision-making, conflict resolving, efficient and productive group management and determining which tasks are best handled by groups or individuals.

MMP 203 Business Communications (3 cr.)
An introduction to the business communication process with special attention given to skill building in public speaking, listening, small and large group presentations and audio-visual usage. A review of the writing of business letters, memos and brief reports is also included.

MMP 304 Principles of Management and Supervision (3 cr.)
Students examine motivational theory and its application to individual and group functioning in work situations. Leadership styles related to particular circumstances are analyzed.

MMP 305 Research and Statistical Methods (3 cr.)
Investigation methods, experiment design and results evaluation techniques are presented. Application of statistical methods for the research project are covered with two experiment design options: hypothesis testing and measurement of objectives. Specific statistical information covered includes data display, central tendency and dispersion measures, probability, significance testing and linear data correlation.

MMP 308 Management Control Systems (3 cr.)
A review of the basics of financial accounting, financial statement ratio analysis, budgeting and computer applications, for use in information analysis and decision-making.
 
MMP 323 Introduction to Marketing (3 cr.) 
This course is the study of the basic concepts of marketing.  It is designed to view marketing from the perspectives of the consumer, and the company. Students will explore the concept of the marketing mix (the four Ps: product, price, promotion, and place) through text, lectures, and case studies.  Students will understand the importance of planning and decision-making through the use of an online simulation in which students will make choices and changes in the marketing mix of a fictitious company.  Course work will include understanding consumer buying behavior, ethical marketing practices and diversity issues in marketing.

MMP 325 Marketing Management (3 cr.)
This course is designed to delve into the management decision-making process of marketing.  Students will explore targeting and segmenting of markets.  Discussions of branding, services, product life cycles, and channel distribution options will be linked to a firm’s competitive strategies. Students will be able to test their marketing management skills as they continue the online simulation started in MMP 323.  Focus will also include marketing communications, advertising, and customer relationships.  Students will learn to identify the criticisms of marketing, the impact of consumerism, and the role of ethics in marketing strategy.   

MMP 327 Managerial Perspective of Electronic Commerce (3cr.)
 Beginning with an overview of electronic commerce, students will become familiar with the processes of eBusiness. From electronic storefronts to B2B commerce, supply chain and value chains will be explored. Strategies that take an organization from the “mortar to click” operation will be examined.  Casework and field studies of successful eBusinesses will focus on comparing and contrasting consumer behavior, customer relationships, promoting and selling, eTransactions and the legal and ethical issues in eBusiness compared to the traditional marketplace.  Students will utilize the knowledge gained to complete the marketing simulation started in MCMP 323.
 
MMP 332 Financial Management (3 cr.)
A concise study and evaluation of finance performance, planning, and forecasting. The student will analyze the management of capital structures, cost of capital and other related concepts.

MMP 403 Technical Teams Satisfying Clients’ Needs (TQM) (3 cr.)
A study of the theory of Total Quality Management (TQM) and application of the theory to case studies. Students will apply TQM to their technical group at work in a written and oral presentation covering a description of the technical group’s current approach, an analysis of that approach and recommendations for improvement.

MMP 404 Project Management (3 cr.)
Students will study the theory of project management as it is presented in the readings and apply that theory to a project. A written analysis of the project, based on the assigned readings, will be required each week of the course.

MMP 405 Corporate Strategy and Information Technology (3 cr.)
Students will study the theory of information technology and corporate strategy and apply that theory in the form of Strengths, Weaknesses, Opportunities, Threats (S.W.O.T.) analysis of three cases.

MMP 406 Human Resource/Personnel Management (3 cr.)
An exploration of policies and practices regarding recruitment, selection, training, development, and compensation of employees including EEO and OSHA legislation.

MMP 407 Faith and World Views (3 cr.)
An exploration of the major worldviews and a review of the rich resources of the Bible for creative personal faith and human life in the modern world. An opportunity to integrate faith, learning, and living is the goal.

MMP 409 Personal Values and Business Ethics (3 cr.)
A course designed to explore the intricacies of business and personal ethics through the study of the basic philosophical theories of ethics and application of these theories to current case studies of business and personal ethics problems.

MMP 410 Capstone in Liberal Arts (4 cr.)
This course presents and considers various works in art, literature and music. The curriculum is organized thematically and historically to show how different people in different times have approached some major issues of humanity: Love, War, Death, Nature, Religion, and the Human Situation.

MMP 441 Independent Research Project - Part I (3 cr.)
The project examines a problem in a student's occupation or avocation and is intended to create a positive change in the organization or community for which it is designed. Each student combines his/her research with practical implementation of theories and concepts and develops an individual project. Students are mentored through the process by two faculty members. Library research methods and resources are introduced to assist students in the development of this project. Each student presents a written and oral presentation of the first half of his or her research project.

MMP 442 Independent Research Project - Part II (2 cr.)
The continuation and completion of the Independent Research Project. Each student presents a written and oral presentation of his or her completed research project.

Link to:  Management Program
              Online application for Management Program
1.800.521.1146